< Back

How UIUX Design Changes Globally With Culture?

Published on 11 Jul , 2023


Design is changing globally with culture. We're in a time where the world has become a smaller place, and as such, we need to understand how user interfaces are shifting in response to cultural differences. This article will review some of these trends and how they affect UIUX design.

When it comes to the importance of UIUX design, you may be wondering why it's so important. After all, we've all been through many different stages in our lives and have experienced many things that shaped who we are as individuals—but what about your culture?

You might think that this question is irrelevant or too broad to answer with any kind of specificity. However, some clear trends can be observed when looking at global cultures: they have unique ways of thinking about life and technology; they also tend to place more value on innovation than other countries do (mainly because they're constantly developing new products). These factors combined mean that their perspective on UI/UX design will be significantly different from those who live elsewhere worldwide.


The Role of Culture

Culture encompasses communication, self-expression, and lifestyle. It consists of shared values, beliefs, and norms that influence behavior. Understanding culture can be challenging as it is an abstract concept. Even within one's own culture, individual uniqueness can exist.


The Role of Globalization

The role of globalization in UI/UX design is not a new topic. It has been discussed and researched for years by many scholars, including Nilsen (2009) and Middleton (2016). However, globalization has become more significant as time goes on. The impact of globalization can be seen through its effect on our daily lives:

●   People from different cultures have different backgrounds and experiences that influence their perceptions about the world around them; therefore, designers need to understand these differences so they can create products that appeal to diverse audiences around the globe

●   Because people living in different countries may have other habits or customs regarding technology usage—such as how long they spend looking at screens before switching tasks—it's essential for designers designing interfaces with global reach to consider these nuances during the development.


Types of Culture

The topic of culture has been studied extensively, and there are many ways to define it. Some scholars use a more global definition that includes all human societies, while others focus on specific regions or countries. Regardless of how you define it, cultures share specific characteristics:

●   They have distinct norms and values that guide their members' behavior in daily life.

●   They have unique beliefs about what constitutes "normal" behavior and belief systems (for example, some people believe witches should be burned alive).

●   Their members often have similar customs regarding food preparation or worship rituals.

However, several other factors are also at play here—including language barriers between different groups or nationalities within one country—which can cause cultural differences when designing interfaces for international audiences.


UIUX and Culture

The role of culture in UI/UX design is becoming more important as globalization continues to accelerate. Culture plays a huge role in how people interact with each other and their surroundings; it influences what they think is important, how they treat others and themselves, and even how they express themselves through art or music. These elements can be found worldwide—even if their meanings differ from place to place. For example, in USA, the Happy Scale. Health & Fitness is weight tracking app which uses the unit of pounds, however, in India, a health app called Healthify me tracks weights in the unit of kilograms.

So when you're designing something for an international audience who may not understand the meaning behind certain aspects of your design, then you need some help understanding where those ideas come from so that there won't be any confusion between them later on down the road when translating into another language altogether


User Preferences

User preferences are one of the most critical factors that affect user experience. It is essential to design for your target audience, not for yourself or your company.

User preferences can be derived from several different sources. For example:

●   User studies - Researching how people use products and services can help you determine what they like and dislike about them. The results will show whether there are any issues with the current design or if there needs to be more focus on certain features. This information can also help inform future iterations by providing insight into what changes might work best for users in the future.*

●   Brand guidelines - These documents are used by organizations such as Google, Facebook, and LinkedIn; these companies have created detailed documentation outlining their branding strategy so that everyone understands its purpose (ease-of-use).



A color is a powerful tool in UI/UX design. It conveys meaning, emotion, personality, and mood. Color can also be used to describe the time of day and season.

Color is also an essential part of the culture:

In the US: red represents power; blue represents peace; yellow stands for happiness or sunshine (or both). Men wore red hats at the time of George Washington's inauguration as President. Blue was reserved for members of Congress until 1859 when women gained voting rights, and men’s hats became too small to fit on their heads!



Fonts are a big part of UI/UX design. They can convey emotion, meaning, culture, national identity, and personality.

In Asian culture, fonts are often used to convey culture: in Japan, for example, the traditional text is written in italicized katakana characters that resemble calligraphy; or in South Korea, where Hanja (Chinese characters) is used instead of Hangul (Korean alphabet).

However, font choices may not be so obvious when designing interfaces for users abroad: some cultures have different requirements than others regarding their preferences for fonts. For example, some Chinese speakers might prefer using simplified Chinese characters, while Japanese speakers might prefer kanji typefaces rather than hiragana ones; depending on your target market, it could be important what kind of font you choose when designing an interface!



Language can be a crucial part of the culture. When you think about how people speak, it's important to remember that language can affect their thoughts and actions. It's also important to understand that languages have different levels of complexity, which means that there are various ways for people to express themselves in their native tongue and other languages (such as English).

How someone says something depends on what they mean; this concept applies equally well when designing UIUX designs because many words are used throughout the process: design pattern, wireframe, wireframe mockup, etc. These words all mean different things depending on who you ask! For example, A designer may refer to these concepts differently depending on whether they're working with developers or designers themselves - so make sure everyone understands each term before moving forward with any project planning stage!


Design in the Time of Globalization

Design is influenced by culture, and design is also a reflection of it. Design can be used to express your culture, but it's not just a tool for communication or learning—it's also a way to help build your identity.

The way we communicate through design has changed over time as technology has become more pervasive in our lives. This means that different types of cultural expressions will come out now than there were even ten years ago!


UI/UX design is changing globally with culture.

When you think about how design is evolving, one word comes to mind: global. Designers are becoming more aware of how their work will affect users across different cultures, languages, and time zones. This can lead to some exciting challenges: for example, how do you make something easy for one person in India to use but hard for another person in Japan? Or what if your app was designed by someone who doesn't speak English?

These questions aren't easy to answer because they require a lot of research into human behavior. But designers must think carefully about these issues before they start designing anything!



The UIUX design process is changing globally with culture. The globalization of the Internet has made it easier than ever for designers to work with clients from all over the world. Still, this lack of communication can create misunderstandings about how people use your product. This is especially true regarding color, font size, and language.


Join Our UIUX Course!

Apply Now